Casino Player Cards Magnetic Stripe
Understanding magnetic stripe cards
Order magnetic stripe cards. Magnetic stripes or mag stripes, are the dark strip of magnetic material often seen on the back of gift cards, loyalty cards and membership cards, which are used in conjunction with a POS system. Mag stripe cards are also used in access control as key cards, as well as on ID cards. They come in two main varieties: high-coercivity (HiCo) and low-coercivity (LoCo).
High-coercivity magstrips are harder to erase, and are more appropriate for cards that are frequently used or require extended life. Low-coercivity magstrips require a lower amount of magnetic energy to record, reducing their cost. Gift cards, loyalty cards, fundraising cards and membership cards typically utilize a LoCo magstrip. A magnetic stripe card reader can read either type of magnetic stripe.
What is magnetic stripe encoding?
When magnetic stripes are encoded, a unique serial number is stored on the strip. This serial number is recognized by the POS system or access control lock device, providing access to funds stored on the POS system or opening a locked door.
Casino Half Insert Magnetic Stripe Card Reader. Fuheng Auto Control is a leader in manufacturing the card readers in China for either our standard model or customized. We offer casino slot machine manufacturers the latest choice of card reader modules. Our unparalleled security has become a favorite to the player tracking system developers. Magnetic stripe cards work by storing data as a pattern of positive and negative magnetic stripe fields. When the card is read, that pattern is decoded and the information translated into a usable format. Data is usually stored on three separate tracks that each can hold a set number of characters.
How does it all work?
Using a gift card as an example, a customer purchases a gift card, which is swiped by the cashier to obtain the serial number stored on its magnetic stripe. The cashier then asks the customer how much money they would like to be “placed” on the gift card. That amount is entered into the POS system by the cashier.
The next time the gift card is swiped, the POS system uses the serial number stored on the magnetic stripe to look up the customer’s card balance, which is stored on the POS system using the same serial number. Sometimes, a POS system may fail to read a magnetic stripe. That’s why we also recommend printing the same serial number directly onto the card’s surface. This is called a human-readable number.
What if I already have cards, but need the magnetic stripes encoded?
No problem. We can encode the magnetic stripe to your specifications. We can also manufacture and warehouse your PVC cards for delivery as needed. This is called fulfillment.
Casino Player Cards Magnetic Stripe
What do I need to know if I want magnetic stripes on my cards?
Casino Player Cards Magnetic Stripes
To ensure your custom magnetic stripe cards will function properly, there are a few things you will need to know. Your POS or lock system provider will be able to assist you in obtaining this information.
- Does your POS or lock system require magnetic stripes to be HiCo or LoCo? Or, is either option okay?
- There are three available “tracks” or areas on your magnetic stripe. Which track or tracks should be used to encode your serial numbers onto your cards? Additional information regarding supplied data specifications can be found on our data specifications page.
- There are two types of serial number formats: random and sequential. Which format is required by your POS or lock system? If random, are specific characters or a specific number of characters required? If possible, it’s best to obtain a random number file from your POS or lock system provider. If your serial numbers are sequential, what number should we start with?
Note: Some print options or print option combinations are not possible due to card thickness and other factors. Please contact us to verify which print options will work for you. Check with your POS system provider to answer any option questions you might have. This is important to ensure that your card’s barcode or magnetic stripe will be compatible with your POS system.Your players will enjoy promotions and reward using PlayerLinx, a robust player tracking system which is similar to those offered by major casinos and resorts. PlayerLinx offers a superior and exciting promotions suite, and its POS terminal allows easy addition of new players and editing of existing members.
You can also manage player requests with an easy-to-operate custom interface. GTG provides a robust administrative website that offers remote access to all player data and PlayerLinx functions. PlayerLinx has TCP/IP connectivity through dedicated point to point circuits. That means reliable, uninterrupted performance 24/7.
This robust customer relations tool will:
- Inspire player loyalty
- Provide huge promotional opportunities
- Increase customer play
- Entice new loyal customers
- Provide player data and reporting
- Improve profits
Promotions with Power
PlayerLinx enables you to implement promotional programs and direct marketing campaigns just like those found in major casinos.
An easy-to-use web interface is used to enroll customers, define and track player activity, and redeem account rewards. All player information is stored in a centralized database.
PlayerLinx promotions allow operators to:
- Provide incentives to players that automatically expire if not used, driving return business
- Define promotion rules such as earnings rates, active dates and times, and qualifying triggers
- Individualize promotions by location within your enterprise, providing you with the ability to target select market segments
- View real-time reports that provide detailed information on promotion participation
We believe benefits of membership should begin immediately – for both you and your players. Our loyalty program player cards are pre-encoded with both a barcode and a magnetic stripe, eliminating the need to print the member’s name on the card. Cards can be activated for immediate use at the POS terminal. This easily accessible feature makes it both convenient and advantageous for operators to promote player’s club benefits, with:
- Centralized database for analysis and marketing opportunities
- Detailed information and historical data that drive future promotions
- Easy enrollment eliminates need for dedicated staff to enroll customers
- Immediate customer participation in your player’s club
As player’s club members, your players will enjoy promotions and reward potential similar to those offered by major casinos and large franchises. As an operator, you will have immediate access to a full range of player activity reports allowing you to optimize your floor earning potential.
PlayerLinx enhances operator information to increase the bottom line. It provides an innovative Daily Flash Report, which provides a clear 24-hour snapshot of new card activity, promotion participants, total player points earned and redeemed, and any manual adjustments.
PlayerLinx provides real-time, multi-location access to player and machine information for specific locations within your network of facilities, including:
- Instant reward administration, including anniversaries, birthdays and sign-up rewards
- Current activity for the location
- Identification of the machine currently in use
- Player identification
- Session start and end times
- Machine activity over a 24-hour period
PlayerLinx is a comprehensive loyalty program with benefits that rival those of much larger gaming operators. It all begins with a sophisticated POS terminal at each of your sites. The POS facilitates easy addition of new players and editing of existing members. Attendants can also manage player requests with an easy-to-operate custom user interface. To complement the POS terminal, GTG provides a robust administrative website that offers remote access to all player data and PlayerLinx reports.
When you combine PlayerLinx with GameLinx, attendants may redeem player points directly to a gaming machine. This allows you to utilize either cashable or non-cashable electronic promotional (NCEP) credits. NCEP credits must be wagered, but their associated winnings can be cashed out. This gives the operator confidence that promotional dollars will be spent at the gaming machine instead of walking out the door. They share a single POS terminal also saving precious counter space.