We are Executive Recruiters that specialize in the Gaming & Hospitality industry. Founded in 1999, CasinoRecruiter.com is an Executive Recruiting firm whose areas of expertise are the Gaming and Hospitality industries. Our database hosts Executive-level resumes that we work hard at keeping up to date. Whether you’re a Casino. The Hotel/Gaming Industry is highly dependent on the business cycle and consumer discretionary spending. Indeed, operating earnings tend to swing widely between good economic times and bad.

• Casino Industry Report
• Casino Hotel Industry Market Share

Although the U.S. casino industry continues to turn over billions of dollars each year, the industry’s brick-and-mortar casinos are seeing a decline in gaming revenue. Their current Baby Boomer target market is aging fast, and it’s about to be replaced by a younger Millennial audience with very different tastes.

On average, boomers spend 80% of money on gaming and 20% on food and entertainment. Almost completely the reverse is true of Millennials, who spend 30% and 70% respectively. But many casinos aren’t doing enough to attract this younger demographic. To survive and thrive in the years ahead, casinos will need to revamp and modernize the experience they offer to cater to the preferences of a younger crowd.

Socializing the gaming experience

Millennials just aren’t as excited by the current gambling scene as Boomers are. So casinos are trying to transform the experience into one that taps into modern tastes.

At last year’s Global Gaming Expo (G2E), one of the big themes of discussion was how to make the gaming experience more social. In response to this trend, casinos are looking at ways they can socialize their own gaming experience, which has led to areas within casinos being completely redesigned.

For instance, Wynn Las Vegas has created a new luxury lounge called the Encore Players Club. Here players can still gamble at traditional tables, but they can also shoot pool, listen to live DJ entertainment, or kick back and watch sports on HDTVs.

Meanwhile, the new sportsbook at the Cosmopolitan has taken a similar approach. Alongside roulette, blackjack tables, and video poker, this spacious social area features a full bar, shuffleboard, foosball, and billiards.

These kind of relaxed lounges are far more suited to big groups who can relax, chat, and play games without feeling as though gambling is the only show in town.

Skill more important than luck

For decades, slot machines have been designed almost entirely around the format of chance and luck. But millennials have grown up playing immersive strategy-based video games that test and reward skill. In the 21st century, winning and losing at the random spin of a slot machine wheel just isn’t as attractive.

So now, a new wave of casino games are being developed that place skill at the heart of the experience. California-based Gamblit Gaming has created a range of releases for casinos including High Orbit, a “fast-paced space shooter” that involves destroying asteroids and aliens to win money. Gamblit is also working with video game publishers to develop spin-offs of existing hits with hundreds of thousands of fans.

Luck-based slot machines are also looking increasingly outdated as the e-sports market in Las Vegas expands. Leading the way, the Downtown Grand has introduced the Downtown Underground e-sports lounge. Every Friday and Saturday night, competitors pay $15 and battle it out in tournaments featuring popular gaming titles with the chance of winning $250.

Soon enough, arcade-style games and tournaments could transform the traditional casino floor. But while these kind of developments will undoubtedly prove more appealing, the truth is that Millennials would rather spend their travel budget elsewhere.

Casino Industry Report

Millennials prefer entertainment to gambling

Despite the fact gambling is still seen as a fun experience, the majority of Millennials are enticed to Las Vegas by its big events, entertainment, world-class restaurants, and live music scene.

In recent years, the city’s EDM (electronic dance music) scene has taken off and become a major revenue driver. Since launching in 2011, music festival Electric Daisy Carnival has generated a staggering $1.3 billion for the Las Vegas economy.

Naturally, that doesn’t mean casinos need to rush out and hire the next superstar DJ to pull in a younger crowd. But it does mean they need to rethink how they can entice Millennials beyond the traditional temptations.

Many of the city’s hotels have already begun addressing this issue by investing heavily in entertainment aimed specifically at the Millennial marketplace.

The LINQ Hotel & Casino has built a new open-air pedestrian mall beside the hotel that features bars, shops, and numerous attractions including the High Roller—officially the highest Ferris wheel in the world. As well as a spectacular view, customers can take “Yoga in the Sky” sessions, or book a “Happy Half Hour cabin” which includes an open bar inside the pod.

MGM Resort has also created its own open-air pedestrian mall, called The Park. Guests have a wealth of entertainment options available including a theater, T-Mobile Area (a sports and entertainment venue), and Beerhaus, a hip beer hall with a communal patio featuring classic games like foosball, ping pong, Jenga, and Connect Four.

Meanwhile, Caesars Palace has introduced the first virtual reality bar in Las Vegas, the Oculus Virtual Reality Lounge. Located in the private space of its stylish Alto Bar, guests can pull on a headset and play some of the most popular VR games available.

Marketing needs to go digital

A lot of casinos are also relying on traditional marketing methods (such as direct mail) to attract guests. But in the digital age, that approach simply won’t cut it. And not just with Millennials—even Baby Boomers are highly reliant on mobile technology and spend significant amounts of time online.

In the 21st century, having a strong digital presence is essential. For hotels, that means devising multi-channel campaigns that reach customers at all touch points during an increasingly mobile-reliant travel journey.

Social media ads, Google AdWords campaigns, and sponsored posts on related travel websites can all be utilized as part of a paid-for marketing strategy. But owned media channels can also be leveraged, from regularly updating the hotel blog and being active on social media, to promoting events and attractions through a dedicated YouTube channel, a Facebook brand page, or a dedicated Instagram account.

Casino hotels need more flexible loyalty programs

At present, 86% of Millennials are not enrolled in a hotel loyalty program. In the casino industry, part of the problem is that many loyalty programs aren’t available online. Instead, customers need to call to book offers. And given that Millennials expect to do everything online, this kind of added hassle is likely to be a major turn off.

To address this issue, some hotels are now enabling customers to book casino loyalty through the booking engine, removing an unnecessary obstacle that seems to be hampering loyalty membership numbers. But despite these efforts, it’s not just the technical process that needs to be fine-tuned.

As a demographic that gambles less frequently than older generations, alternate methods need to be considered to incentivize repeat bookings. Instead, loyalty points could be offered based on other ancillary revenue, such as how much money a guest spent at the hotel restaurant, spa, or on tickets to live shows and events.

Past spending habits could also be tracked and used to devise personalized offers that encourage guests to return based on the kind of attractions, entertainment and amenities they were most interested in.

Evolving to stay relevant

While Millennials still flock to Las Vegas in their thousands, they’re spending far less money on gaming and more on entertainment. The time is fast approaching when casinos must reorientate themselves towards the preferences and needs of a new generation.

Millennials are more likely to splash out on a fancy meal or the latest music festival than on the roll of a dice at the roulette table. And when they do gamble, they want it to feel different to the traditional experience. The solitary gamer is being replaced by groups of friends who want a more social environment, who want to play games that test their skill instead of their luck.

Understanding these different tastes and rising to meet them is fundamental for the US casino hotel industry to stay relevant in the decades ahead.

• ID:PD038577
• December 2020
• Value Market Research

The report on the Global Casino Hotel Market gives an estimation of the development of the market based on historical studies and also provides forecasts on the basis of a comprehensive research. The report gives a complete market analysis for the forecasted period from 2021 to 2027. The market is divided into various segments with an in-depth outlook of the competitors and a listing of the profiled key players. The market size in terms of revenue (USD MN) is calculated and provided for the study period along with the dynamics of the market such as the drivers and the restraints.
Drivers

• Growing popularity of casino industry as it provides various career opportunities to slow machine supervisors, gaming dealers ,security guard positions, etc.
• Increasing Consumer spending on the tourism sector .

Casino Hotel Industry Market Share

Furthermore, the report quantifies the market share held by the major players of the industry and provides an in-depth view of the competitive landscape. This market is classified into different segments with detailed analysis of each with respect to geography for the study period:

• Base Year: 2020
• Estimated Year: 2021
• Forecast Till: 2027

The comprehensive value chain analysis of the market will assist in attaining better product differentiation, along with detailed understanding of the core competency of each activity involved. The market attractiveness analysis provided in the report aptly measures the potential value of the market providing business strategists with the latest growth opportunities.
The report classifies the market into different segments. These segments are studied in detail incorporating the market estimates and forecasts at regional and country level. The segment analysis is useful in understanding the growth areas and probable opportunities of the market.
The report also covers the complete competitive landscape of the global Casino Hotel market with company profiles of key players such as:

• Caesars Entertainment Corporation
• MGM Grand
• Las Vegas Sands Corporation
• Wynn Resorts Limited
• Bellagio

The detailed description of each has been included, with information in terms of H.Q, future capacities, key mergers & acquisitions, financial overview, partnerships, collaborations, new product launches, new product developments and other latest industrial developments.
SEGMENTATIONS IN THE REPORT:
By Type

• Sea Casino Hotel
• Land Casino Hotel

By Application

• Tourist
• Gambler
• Others

By Geography:

• North America (NA) - US, Canada, and Mexico
• Europe (EU) - UK, Germany, France, Italy, Russia, Spain & Rest of Europe
• Asia-Pacific (APAC) - China, India, Japan, South Korea, Australia & Rest of APAC
• Latin America (LA) - Brazil, Argentina, Peru, Chile & Rest of Latin America
• Middle East and Africa (MEA) - Saudi Arabia, UAE, Israel, South Africa

The Global Casino Hotel Market has been exhibited in detail in the following chapters -
Chapter 1 Casino Hotel Market Preface
Chapter 2 Executive Summary
Chapter 3 Casino Hotel Industry Analysis
Chapter 4 Casino Hotel Market Value Chain Analysis
Chapter 5 Casino Hotel Market Analysis By Type
Chapter 6 Casino Hotel Market Analysis By Application
Chapter 7 Casino Hotel Market Analysis By Geography
Chapter 8 Competitive Landscape Of Casino Hotel Companies
Chapter 9 Company Profiles Of Casino Hotel Industry

TABLE OF CONTENTS
1 . PREFACE
1.1. Report Description
1.1.1. Objective
1.1.2. Target Audience
1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Market Research Process
1.3.2. Market Research Methodology
2 . EXECUTIVE SUMMARY
2.1. Highlights of Market
2.2. Global Market Snapshot
3 . CASINO HOTEL – INDUSTRY ANALYSIS
3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter’s Five Force Analysis
3.7. Market Attractiveness Analysis
3.7.1 By Type
3.7.2 By Application
3.7.3 By Region
4 . VALUE CHAIN ANALYSIS
4.1. Value Chain Analysis
4.2. Raw Material Analysis
4.2.1. List of Raw Materials
4.2.2. Raw Material Manufactures List
4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
4.4.1. Direct Marketing
4.4.2. Indirect Marketing
4.4.3. Marketing Channel Development Trend
5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK
5.1. Impact Analysis of Covid-19 Outbreak
5.1.1. Direct Impact on Production
5.1.2. Supply Chain and Market Disruption
5.1.3. Financial Impact on Firms and Financial Markets
5.2. COVID-19 Impact Analysis by Production, Import, Export and Demand
5.3. Market: Pre V/S Post COVID-19
5.4. Estimated Impact of the Coronavirus (COVID-19) Epidemic
5.5. COVID-19: Micro and Macro Factor Analysis
6 . GLOBAL CASINO HOTEL MARKET ANALYSIS BY TYPE
6.1 Overview by Type
6.2 Historical and Forecast Data
6.3 Analysis by Type
6.4 Sea Casino Hotel Market by Regions
6.6 Land Casino Hotel Market by Regions
7 . GLOBAL CASINO HOTEL MARKET ANALYSIS BY APPLICATION
7.1 Overview by Application
7.2 Historical and Forecast Data
7.3 Analysis by Application
7.4 Tourist Market by Regions
7.5 Gambler Market by Regions
7.6 Others Market by Regions
8 . GLOBAL CASINO HOTEL MARKET ANALYSIS BY GEOGRAPHY
8.1. Regional Outlook
8.2. Introduction
8.3. North America
8.3.1. Overview, Historic and Forecast Data
8.3.2. North America By Segment
8.3.3. North America By Country
8.3.4. United State
8.3.5. Canada
8.3.6. Mexico
8.4. Europe
8.4.1. Overview, Historic and Forecast Data
8.4.2. Europe by Segment
8.4.3. Europe by Country
8.4.4. United Kingdom
8.4.5. France
8.4.6. Germany
8.4.7. Italy
8.4.8. Russia
8.4.9. Rest Of Europe
8.5. Asia Pacific
8.5.1. Overview, Historic and Forecast Data
8.5.2. Asia Pacific by Segment
8.5.3. Asia Pacific by Country
8.5.4. China
8.5.5. India
8.5.6. Japan
8.5.7. South Korea
8.5.8. Australia
8.5.9. Rest Of Asia Pacific
8.6. Latin America
8.6.1. Overview, Historic and Forecast Data
8.6.2. Latin America by Segment
8.6.3. Latin America by Country
8.6.4. Brazil
8.6.5. Argentina
8.6.6. Peru
8.6.7. Chile
8.6.8. Rest of Latin America
8.7. Middle East & Africa
8.7.1. Overview, Historic and Forecast Data
8.7.2. Middle East & Africa by Segment
8.7.3. Middle East & Africa by Country
8.7.4. Saudi Arabia
8.7.5. UAE
8.7.6. Israel
8.7.7. South Africa
8.7.8. Rest Of Middle East And Africa
9 . COMPETITIVE LANDSCAPE OF THE CASINO HOTEL COMPANIES
9.1. Casino Hotel Market Competition
9.2. Partnership/Collaboration/Agreement
9.3. Merger And Acquisitions
9.4. New Product Launch
9.5. Other Developments
10 . COMPANY PROFILES OF CASINO HOTEL INDUSTRY
10.1. Company Share Analysis
10.2. Market Concentration Rate
10.3. Caesars Entertainment Corporation
10.3.1. Company Overview
10.3.2. Financials
10.3.3. Products
10.3.4. Recent Developments
10.4. MGM Grand
10.4.1. Company Overview
10.4.2. Financials
10.4.3. Products
10.4.4. Recent Developments
10.5. Las Vegas Sands Corporation
10.5.1. Company Overview
10.5.2. Financials
10.5.3. Products
10.5.4. Recent Developments
10.6. Wynn Resorts Limited
10.6.1. Company Overview
10.6.2. Financials
10.6.3. Products
10.6.4. Recent Developments
10.7. Bellagio
10.7.1. Company Overview
10.7.2. Financials
10.7.3. Products
10.7.4. Recent Developments
*Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies
LIST OF TABLES

• Market Snapshot
• Drivers : Impact Analysis
• Restraints : Impact Analysis
• List of Raw Material
• List of Raw Material Manufactures
• List of Potential Buyers
• COVID-19 Impact Analysis by Production, Import, Export and Demand
• Pre V/S Post COVID-19
• Estimated Impact Of The Coronavirus (Covid-19) Epidemic
• COVID-19: Micro and Macro Factor Analysis
• Analysis by Type (USD MN)
• Sea Casino Hotel Market by Geography (USD MN)
• Land Casino Hotel Market by Geography (USD MN)
• Analysis Market by Application (USD MN)
• Tourist Market by Geography (USD MN)
• Gambler Market by Geography (USD MN)
• Others Market by Geography (USD MN)
• Global Casino Hotel Market by Geography (USD MN)
• North America Market Analysis (USD MN)
• United State Market Analysis (USD MN)
• Canada Market Analysis (USD MN)
• Mexico Market Analysis (USD MN)
• Europe Market Analysis (USD MN)
• Europe Market Estimate by Country (USD MN)
• United Kingdom Market Analysis (USD MN)
• France Market Analysis (USD MN)
• Germany Market Analysis (USD MN)
• Italy Market Analysis (USD MN)
• Russia Market Analysis (USD MN)
• Spain Market Analysis (USD MN)
• Rest of Europe Market Analysis (USD MN)
• Asia Pacific Market Analysis (USD MN)
• China Market Analysis (USD MN)
• Japan Market Analysis (USD MN)
• India Market Analysis (USD MN)
• South Korea Market Analysis (USD MN)
• Australia Market Analysis (USD MN)
• Rest of Asia Pacific Market Analysis (USD MN)
• Latin America Market Analysis (USD MN)
• Brazil Market Analysis (USD MN)
• Argentina Market Analysis (USD MN)
• Peru Market Analysis (USD MN)
• Chile Market Analysis (USD MN)
• Rest of Latin America Market Analysis (USD MN)
• Middle East & Africa Market Analysis (USD MN)
• Saudi Arabia Market Analysis (USD MN)
• UAE Market Analysis (USD MN)
• Israel Market Analysis (USD MN)
• South Africa Market Analysis (USD MN)
• Rest of Middle East and Africa Market Analysis (USD MN)
• Partnership/Collaboration/Agreement
• Mergers And Acquisiton

LIST OF FIGURES

• Research Scope of Casino Hotel Report
• Market Research Process
• Market Research Methodology
• Global Casino Hotel Market Size, by Region (USD MN)
• Porters Five Forces Analysis
• Market Attractiveness Analysis by Type
• Market Attractiveness Analysis by Application
• Market Attractiveness Analysis by Region
• Value Chain Analysis
• Global Market Analysis by Type (USD MN)
• Sea Casino Hotel Market by Geography (USD MN)
• Land Casino Hotel Market by Geography (USD MN)
• Global Market Analysis by Application (USD MN)
• Tourist Market by Geography (USD MN)
• Gambler Market by Geography (USD MN)
• Others Market by Geography (USD MN)
• Global Market by Revenue
• North America Market by Revenue
• Europe Market by Revenue
• Asia Pacific Market by Revenue
• Latin America Market by Revenue
• Middle East & Africa Market by Revenue
• Recent Development in Industry
• Company Market Share Analysis, 2020

* Kindly note that the above list covers the basic tables and figures of the report and are not limited to the TOC.
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